Our mission: make fresh, healthy, affordable indian food widely enjoyed across america
With the help of talented, passionate franchisees, we believe we will achieve this mission. Here’s why:
The model
- The combination of ethnic cuisine, healthier cooking, and walk-along ordering is proven to work in the QSR space.
- Our hub and spoke model allows us to deliver an incredibly fresh, high quality product with efficiency and scale
- The combination of restaurants and catering provides multiple revenue opportunities.
The Menu
- Our ghee, sauces, dressings and more are made from scratch using whole-toasted spices.
- Our “build your own” bowls align with consumer preferences.
- Our mix of famous dishes like biryani with innovations like Indian lemonade balance familiar with new.
The market
- Our brand and experience are designed to resonate with a broad base of Americans, whether or not they are familiar with Indian food.
- The demand for vegetarian and vegan options has surged by 30% in the last decade.
- Indian food is “loved or liked” by 30% of consumers.